Can I get real with you for a second?
Just over 2 years ago I was on the brink of burnout with LittleHighbury. For real. I was on track to double my first year’s income, and I was seriously burning the midnight oil at both ends. I was irritable towards my family, irritable towards my customers (I had to have my husband respond to more than one Etsy conversation for me…), and more especially– irritated that I had to work so freakin’ hard to promote my Etsy shop.
Have you taken my free e-course yet? If you answered yes, then high-five! If you answered ‘no,” then why not? Hustle on over here and sign up— I promise it’s worth more than some paid courses out there 😉
If you’ve taken he course before then you’ve (hopefully!) gone through the target market exercises and hopefully discovered your ideal customer. I know it seems silly to be talking to an imaginary person, but trust me on this! It honestly is going to make marketing your Etsy shop so much easier….
I’m a firm believer that ANYONE can be successful on Etsy. It’s not just for those “lucky few” and it’s certainly not just for certain products. If there’s a market–or you have a desire to create the market– then you absolutely CAN be successful on Etsy. Honestly.
Today I’m exploring 10 of the most common mistakes I see with Etsy shops + offering actionable tips to troubleshoot these problems today. As in right now.
So what are you waiting for? Let’s dive in!..
If you’ve been selling online for any length of time, you’ve probably noticed that there are ebbs and flows of e-commerce. Now, I’m not talking about seasonal fluctuations– we all know about those! Just the general day to day highs and lows of running a small business (and yes, it even happens to those of us with thousands of sales).
If you’re anything like me, you probably get a little discouraged when you’ve had a couple of good sales days and then suddenly things just seem to come to a halt for a few days and you are left confused, frustrated, and feeling worthless. Nothing you’ve done has changed, so why do sales sometimes just slow to a halt?!
LET’S FIX THAT!…
Customer service is a HUUUUUUUUUUGE factor in gaining traction on Etsy– not only does Etsy reward excellent customer service with higher search placement (read: free traffic), but it is also one of the best ways to set your shop apart from everyone)
And here’s another thing: it costs 5x more to attract a new customer than to retain an old one. And I’m not just talking about dollars and cents– I’m talking about 5x more TIME (and if you’re anything like me, you’re probably a bit short on that!). Wouldn’t it be awesome if you could save some MAJOR time by selling to previous customers– customers who already KNOW your brand + LOVE IT.
Hey, strategy that saves time? I’m in!…
Pinterest is an INSANELY effective marketing tool for Etsy sellers– there’s no doubting that. You know it and you’ve heard it a gazillion times.
But do you actually believe it?
Using Pinterest to sell product is a mystery to A LOT of Etsy sellers– they KNOW they’re supposed to be using Pinterest to sell their product, but they are at a loss as to how (raise your hand if this is you– it’s totally been me, too!)
“Etsy is too crowded to sell product on.”
Lies, lies, LIES.
If you’ve ever found your way onto the Etsy forums, you’ve you’ve probably heard the whole “Etsy is too saturated, I can’t sell anything, Etsy, you’re ruining my life etc. etc.” thing waaaaaaaay too many times (in the spirit of full disclosure, I’d be lying if I said that I hadn’t been one of those people at some point too!).
But there’s still room for you. I promise…
Instagram + Etsy are like two peas in a pod for a variety of reasons, but my favorite is the fact that they both have such large audiences primed + ready to buy your stuff. Sometimes I feel like Instagram was MADE for Etsy– that’s how well these two platforms go hand in hand 🙂
When I first started out my Instagram, one of the things I used to struggle the most with on Instagram was the idea that if I wasn’t pushing my product in each post, then what was the point (maybe you can relate…)?
I would post pictures of #littlehighbury users on my Instagram, or perhaps an inspiring motherhood quote, but no matter how long and hard I worked to get that “perfect” caption or photo angle, those posts didn’t always equate to sales, and that was freakin’ discouraging. Especially when there are a gazillion other things that you could be doing instead of wasting your time on “fruitless” marketing…
If you want to be successful on Etsy and make that quit-your-day-job income, then your Etsy shop is going to need a marketing funnel– a way to get people from point A to point B — from a casual window shopper to a paying customer.
There are a lot of things that can go into creating your Etsy marketing funnel– SEO, social media, and advertising are fantastic ways to start funneling your traffic into sales. But I won’t lie when I say that they are all a bit time consuming and take a while to get going.
Should you be working on them? Absolutely. But what if you want to start seeing sales RIGHT NOW?…