*bangs head against desk* (It’s never a good sign when a post starts out like that, #amiright?!) But OOOOH, we’re going to talk about a good one today– and it involves busting the HECK out of the ever-popular MYTH that “You can build an online business for “free” as long as you hustle your buns […]
You’ve got some crazy-ambitious revenue goals and you’re willing to do the work. But what work are you actually supposed to do!?! It’s a question I get asked A LOT. In fact, most creative-type Etsy sellers are absolutely KILLER at creating beautiful product. But when it comes to actually marketing it? They don’t have a […]
So you’ve got your Etsy shop opened– congratulations! That’s no small feat (I get exhausted just thinking about opening up a new one!) and you definitely deserve a pat on the back for a job well done. But (as I’m sure you’ve guessed!) the work is hardly over. In fact, there’s still a lot to […]
If you’ve ever hopped on the Etsy forums, chances are you’ve stumbled upon a thread or two (or two million…) that asks the inevitable “Why aren’t I getting any views on Etsy?”
And for good reason– getting found on Etsy is the #1 reason for selling on Etsy in the first place! You absolutely shouldn’t have to drive all of your own traffic– you’re paying a $.20/product premium for Etsy to take over part of the work of driving traffic to your shop…
Pinterest is an INSANELY effective marketing tool for Etsy sellers– there’s no doubting that. You know it and you’ve heard it a gazillion times.
But do you actually believe it?
Using Pinterest to sell product is a mystery to A LOT of Etsy sellers– they KNOW they’re supposed to be using Pinterest to sell their product, but they are at a loss as to how (raise your hand if this is you– it’s totally been me, too!)
“Do more social media.” <– Okay, pet peeve time. I hate it when I search for small business marketing help and every. single. article I click on just tells me to “do more social media.”
You would seriously have to be living under a rock to not know about social media. Plus, if you’re taking the time to google it, it’s pretty obvious that you already know that social media is a big deal– what you don’t know is how to leverage the social media so that it is giving you results…
Marketing your Etsy shop is a HUGE topic and a HUGE percentage of your Etsy success– without some form of a marketing funnel (the strategies you use to get people into your shop), you’ll never reach those crazy amounts of success you dream about. I’ll be honest and say it’s taken me YEARS of trial + error to figure out which marketing strategies work for me 😉
But don’t worry– if the word “marketing” makes you want to curl up into the fetal position and eat ice cream, then you’re in good company, my friend!…
If I have to see another Etsy success guild post that says “take better photographs,” I think I will barf. You and I both already know that photos are important! But some other things that are just as important, but not nearly as talked about? I share *MY* best tips for success on Etsy– and what I’ve found to be seriously business changing over the past 2 years….
My first year in business was seriously the most emotionally challenging year of my life, ha ha. But seriously. I think back to my college days where I paid around $40,000 in tuition and fees (yes, I realize that is ridiculously low — I worked my butt off to get in on scholarship) and the lessons and material I learned there doesn’t even come the tiniest bit close to what I learned in just my 1st year of business.
Here are 3 of THE BEST things I did for my business during that first year… >>